所以这个术语本身只是咨询师和企业用于促销的闪亮新包装。
So basically the term itself is just a way for consultants and companies to sell more services in a shiny new package.
每家食品企业以儿童为目标,其营销广告方式各有不同,涵盖所有的营销媒体,包括电视,玩具,包装,企业网站和社交媒体。
Each company has different rules about the age of children it can target and whether controls should cover all areas of marketing, including TV, toys, packaging, company websites and social media.
就某种意义而言,“持续能力”可以对过去粗放的“企业社会责任”进行全新的包装。
In part it was a new way of packaging the clumsy old "corporate social responsibility" (CSR).
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