《企业公关》是2010年北京大学出版社出版的图书,作者是吴贤军。本书主要对企业公关案例做了介绍,同时也详细介绍了企业公关运作的手段和方法。
解密企业公关 Public Relations for Your Business
企业公关总监的新职责 Enterprise Vitality
企业公关活动 PR Activity
企业公共关系 Corporate Public Relations
企业传讯及公共关系 Corporate Communications and Public Relations
企业公共关系管理 Public Relations Mgtm
企业外部公共关系 external public relations
企业传播与公共关系 Corporate Communications & Public Relations
在不同的经济形态下,企业公关策划具有不同的特点。
Under different economy environments; the corporate public relation planning has various characteristics.
而这些公关问题是完全可以通过企业公关预警管理体系的有效预警预控。
However, these problems can be controled in advance through the enterprise's effective forewarning management.
而构架合理、高效的公关信息系统又是顺利实施企业公关战略的重要一环。
It is also important for business to build rational and effective information system of public relations in order.
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