托马斯先生在接受近期的采访时说:“我们采用的是以顶级的产品质量和价格占领市场的战略,而不是以产品数量取胜战略。”
"We have adopted a strategy of the ultimate quality, the value strategy as opposed to the volume strategy," Mr. Thomas said during a recent interview.
All right, so if the other guy is pricing above costs, I want to set prices below his so that I steal the whole of the market and make profits on those sales.
正确,如果对手定价比成本高,我就想定价比他的价格低,这样我就可以占领整个市场,并获得销售利润
And notice that if Pepsi has priced above the monopoly price, suppose Pepsi has priced this good so high that it's above the monopoly price, then, as the gentleman said, I can capture the whole market by pricing just below Pepsi.
注意如果百事设定的价格高于垄断价格,假设百事把价格定得太高了以至于,高于垄断价格,那么像那位先生说的,我可以用低于百事的价格来占领整个市场
So basically what I'm going to do here is I'm going to set my price to equal his price, minus a little bit, I'll just undercut him a little bit and by just undercutting him a little bit, I'm going to get the whole of the market and I'll make as much money as I can on those sales.
所以基本上我要做的是,设定我的价格等于他的价格,减去一点点,我的价格将仅仅比他的低一点点,并且通过比他的价格低一点点,我将占领整个市场,那些销售带给我尽可能多的钱
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