他们有必要学习的是一种直觉的价值和整体分析的方法，换言之，右脑思维方式和市场行销意识。
What left-brain MBA students need to be taught is the value of an intuitive, holistic approach. In other words, right-brain thinking and marketing sense.
我们的行销认为：存在于消费者心智网络中的价值，才是真正的行销价值。
Our marketing people believe that only the value that exists in the hearts of consumers is the real value of marketing.
通路行销；企业网络；价值创造；关系行销；关系价值。
Channel Marketing; Business Network; Value Creation; Relationship Marketing; Relationship Value.
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