顾客价值衡量与企业价值定价探讨-企业文化-管理文库 关 键 词： 价值；价格；顾客价值；顾客满意度；价值定价 [gap=4595]Key words： value ; price ; customer value ; customer satisfaction ;value pricing
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(二)需求(市场)导向定价法 1、认知价值定价(perceived-value pricing) 指导思想:决定产品价格的关键因素是消费者对产品的认知水平。
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价值定价法 Perceived Value Pricing ; value pricing ; Value-based Pricing ; Value pricing method
认知价值定价法 perceived-value pricing
服务价值定价法 value-of-service pricing
照价值定价 pay money for value
服务价值定价 value-of-service pricing
运输服务价值定价原则 The Value of Service
基于价值的定价 Value-Based Pricing ; VBP
以价值为基础的定价 Value-Based Pricing
价值的定价 value-based pricing ; VBP
任何经济学家都知道该怎么做：对水定价以反映其价值。
Any economist knows what to do: price water to reflect its value.
除了困难人群的家用需求之外，水的所有用途，政府都应对其进行定价以反映其实际价值。
For all uses except the domestic demand of the poor, governments should price water to reflect its actual value.
另一种选择是破产基础，即根据可以立即出售的资产来设定价值。
The alternative is a break-up basis, which sets values according to what the assets could be sold for immediately.
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