他们争辩说，要满足通用性，就必须从“最底层的用户（neediest-user）”出发进行设计。

To be universal, they argue, the design must be approached from the “neediest-user” perspective.

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商家必须面对通用汽车公司裁员和削减臃肿品牌资产的事实，在过去，他们曾通过国家特许权法阻止任何代价高昂的行为。

Dealers must face the fact that GM needs to cut their Numbers and slim its bloated brand portfolio. In the past, they have used state franchise laws to make any such action prohibitively expensive.

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