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当戴尔公司采用准时制(just - in - time)方式组织电脑配件生产时，它就充分降低了仓储费用，从而超越了竞争者。

When Dell adopted just-in-time delivery for the electronics parts of its computers, it substantially cut warehousing and depreciation costs and outperformed its competitors.

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这是因为员工——从仓储式会员制连锁零售店好市多(Costco Wholesale)的前台收银员到服装连锁零售店盖璞(gap)的销售助理——往往就是消费者与品牌之间首要也是唯一的互动对象。

That's because employees — from a front-end cashier at Costco Wholesale to a GAP sales associate — are often a consumer's first and only interaction with a brand.

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