听起来很容易，但是这样吗？对任何有多种媒体财产的媒体公司来说，从单一媒体向多媒体营销过渡，这个任务实在令人气馁。
Sounds easy enough, but is it? Transitioning from mono-media to multimedia marketing can be a daunting task for any media company with multiple media holdings.
每日电讯公司花费18个月的时间完成了从单一报业企业向融合型多媒体企业的转变，促使其做出这个决定的催化剂是。
Here is the catalyst for the Telegraph's 18-month journey from newspaper to integrated multimedia company.
从经营单一的平面媒体，到建立起包括网站、周刊、手机报、户外媒体项目在内的全媒体运营企业。
From the operation of a single print media, including the establishment of the website, magazine, mobile phone reported that the outdoor media projects, including enterprise-wide media operators.
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