当年耐克的两位创始人之一比尔。鲍尔曼先生通过他敏锐的观察，洞悉了如何去诠释人类在运动中所展现出的无限潜能。
When Nike co-founder Bill Bowerman made this observation many years ago, he was defining how he viewed the endless possibilities for human potential in sports.
极限运动是指人类在与自然的融合过程中，借助于现代高科技手段，最大限度地发挥自我身心潜能，向自身挑战的娱乐体育运动。
Extreme sports is the integration of human and natural process, by means of modern high-tech means to maximize the physical and mental self-potential challenges to its sports entertainment.
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