人寿与健康保险的营销 Marketing Life and Health Insurance
解决这两个问题的关键在于销售渠道的设计与选择，因此人寿保险市场对营销渠道研究的客观需求越来越强烈。
The keys to these problems the designation and selection of marketing channels, so the research of the marketing channel is more and more urgent to the Life market.
在模型的求解方法中，借鉴人寿保险精算学生存曲线理论、关系营销价值理论及微积分思想来求取渠道平均寿命周期；
Firstly, we use actuarial survivor curve, value theory of relation marketing, and calculus thought for reference to find average channel life-span;
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