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首先,他采取了“免费增值”的策略,就是除了一开始收费2美元的“汽车定位器”程序的付费版本之外,还提供一个免费版让人试用。
First, he employed a “freemium” strategy, offering a free version of Car Locator for users to try out, in addition to the paid version of the app, for which he charged $2 at first.
斯科尔奇是出版界有影响力的一小批人士之一,这些人认为免费版有助于提高该书的销售量。
Scalzi is part of a small but influential group of people in publishing who believes that providing free versions of books helps sales.
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