就算律师事务所就是按照工作小时数收费的,也很少有人知道自己公司每个工作小时的利润.一般公司在产生收入很久之后才考虑到成本控制问题.
Few managing partners know their firm’s profit per billable hour, even though that is the main product law firms sell. Cost control is often an afterthought, trailing far behind revenue generation.
正如我们多次提到的，服务必须与业务保持一致，并能为企业提供真正的收益潜力(无论通过减少成本和节约，还是通过产生收入)。
As we've mentioned several times, a service must be business aligned and provide real revenue potential (whether through cost reduction and savings or income generation) for the enterprise.
考虑到非预算支出（out-of-pocket）成本，需要在产生收入之前制定合理的广告预算。
When the additional out-of-pocket costs are taken into account, a healthy advertising budget is needed before any revenue can be assumed.
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