第二节 产品推销信 （ Letter of Product Promotion ） 第三节 图书出版物推销信（Letter of Pubications Promotion）
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推销信是用来向顾客介绍产品或服务的。
Sales letters are used to introduce products or services to consumers.
推销信常提醒读者考虑一件麻烦事——一个必须解决的问题，然后再介绍能够解决这个问题的产品。
Sales letters often ask readers to consider a "pain point" - a problem that a person needs solved, and then introduce a product that will provide the solution.
推销信往往包含鼓励顾客试用产品的优惠。
Sales letters also often include an offer to encourage customers to try the product.
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