产品同质化就是产品在消费者选择购买过程中由于其功能性利益与竞争产品相同可以被竞争对手所替代，竞争对手就成为我们的替代性产品。我们的产品和竞争对手就形成了产品同质化。
Today, accompanied with the outstanding of economy, financial market globalization, and financial product homogeneity, brand has become the most competitive asset of a bank.
在经济金融市场化、全球化,金融产品同质化现象日益突出的今天,品牌已经成为银行最具竞争力的资产。
参考来源 - 浦发银行品牌建设研究 （研究生论文）·2,447,543篇论文数据，部分数据来源于NoteExpress
目前，许多房地产产品同质化非常严重，这是一个伟大的复制关系。
At present, many real estate Products homogenization very serious, which is copied from a great relationship with each other.
随着市场竞争日趋激烈化、产品同质化，笔记本电脑竞争的焦点已从价格战引向性价比战。
Current laptops increasingly fierce market competition, increasingly homogeneous product, the focus of competition from cost-effective price war led war.
19世纪中上期，外商保险业垄断中国保险市场，由于产品同质化等原因导致激烈的价格竞争。
In the first half and the middle of the 19th century, foreign insurers monopolized the insurance market in China. Due product homogeneity and other reasons, there was fierce price competition.
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