着重于产品利益，而不是仅于其特性，重点说明其与竞品相比的优势。
Highlight the product's benefits, not simply its features, and highlight where it compares favourably with competitors' products.
如果你有独特的产品利益点，一定要用简明通俗的口号喊出来。
If you have the unique product benefit spot, certainly must use the concise popular slogan to shout.
产品的好处：你是不是先推出介绍最为突出的好处和利益？然后依次叙述了你所有对潜在客户的产品利益？
Product Benefit: Do you introduce the most outstanding advantage and profit first, and then account successively all your product profits to potential customers?
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