促销规划策略 Offer Strategy 产品促销与营销策略 Sales promotion and Marketing Strategy 拓展一个事件策略促销度假村,为度假村的客人创造一系列激动人心的活动和赛事。
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第四部分,提出广州旅游营销整体规划,包括市场定位与形象策划、旅游产品策划、旅游促销策略和两大营销原则。
Part four poses a tourism marketing plan for Guangzhou, including market positioning, image design, product decisions, promotion tactics and two marketing principles.
通过制定与执行有效的产品策略、定价策略、促销和分销策略提供战略营销方向。
Provide strategic marketing direction through development and execution of effective strategies for product, pricing, promotions and distribution.
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