在言语交际中，礼貌现象与文化、社会以及真诚关系密切，同时礼貌受语境的影响，具有其相对性。
Politeness phenomena is closely related to culture, society and sincerity and affected by language surroundings in cross-cultural communication with relativity.
人类交际中的社会文化特征是理解语言的重要因素，交际的过程也就是语境建构的过程。
The social and cultural features of human communication are critical in understanding languages. The communication process is also one of context construction.
委婉语的语言特征还属于语用学中人与人交际的范畴 ，与“社会语境”、“合作原则”、以及“礼貌原则”等主要语用原则有着密不可分的关系。
The language features of euphemism belong to the communicative category expounded in pragmatics, and are closely related to such rules as so…
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