两种或两种以上的广告媒介，互为对方发布广告而不产生广告费用的往来的广告。属于关联交易性质，是对广告资源的整合手段。
Google服务中的用户材料所具有的保护措施微乎其微，因为Google的商业模式是提供信息，用以交换广告盈利，Enderle指出。
Material on Google's services has minimal protection because Google's business model is to provide this information in exchange for AD revenues, Enderle pointed out.
如果你是一位美国种花人，与一位加拿大种花人交换了旗帜广告，这将帮助需要跨国送花服务的用户，它还有助于提高你网站链接的人气度，人人都热衷于此。
If you are a USA florist exchange banner ads with a Canadian florist. This helps users who need to send international flowers and it also helps to boost your link popularity which everyone loves.
实际上受访者对广告曝光交换短视频内容的主意就远没有那么宽容。
In fact, respondents were far less tolerant of the idea of AD exposure in exchange for short-form content.
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