第二部分，互联网企业整合营销主要模式与特点研究。
The second part, that is the research of the main models and characteristics of integrated marketing of the Internet enterprise.
随后，对参与整合营销传播的互联网营销模式与数据库营销模式进行阐述与分析。
The complicated situation are analysed, which is followed by the Internet marketing and data-base marketing model.
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