互动电视广告是一种允许观众用他们的遥控器来点击的广告，多年来一直备受推崇。
Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been touted for years.
然而，人们对于看电视这种“向后靠”的媒介是否渴望互动表示怀疑。
Yet there are doubts whether people watching television, a "lean back" medium, crave interaction.
电视是一个被动的传播媒介，对于看电视的人们是否渴望互动仍存在疑虑。
There are doubts whether people watching television, a "lean back" medium, crave interaction.
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