这项研究还按区域进行了分析，找出了互动率方面的不同。

The study was also analyzed by region, to find out the different aspects of the interaction rate.

youdao

目前为止，互动广告点击率还是很高的(大约在3 - 4个百分点之间，仅比互联网低0.3个百分点)。但是，这也许是因为人们觉得新鲜呢？

Click-through rates have been high so far (around 3-4%, compared with less than 0.3% online), but that may be a result of the novelty.

youdao

广告的衡量标准是曝光率，比如页面浏览量。而社交媒体的衡量标准是直接互动的次数，比如朋友、浏览或用户的数量。

Advertising is measured in booked exposures, i.e. page views, while social media is measured in direct interactions, i.e. number of friends, number of views or number of users.

youdao