这样看来，让那些为了权利争夺的竞争者在获胜的同时巩固合法性几乎是不可能的了，因为对于竞争者而言，建立对合法性的反抗是很容易的，而且回报可能非常的高。
It often seems impossible for contestants for power to win and consolidate legitimacy, because it's easy to build resistance to legitimacy and the rewards are high.
一般竞争：一个公司把所有争夺同样消费者的钱的公司都看作竞争者。
Generic competition: a company sees its competitors as all companies that compete for the same consumer dollars.
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