证书、案例研究和其它书面认可都起着不错的作用，并且很长时间一直用于产品认可，但口头词语和可视图像很有可能会产生更大的影响。 在本文中，我们将谈论 IBM?

Testimonials, case studies, and other written endorsements work well and have long been used for product endorsements, but the spoken word and visual images have the potential for much greater impact.

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在宣判结果前的书面声明中，超过100位受害人详细讲述了麦道夫是如何毁掉了他们的生活，以及在很多案例中，如何侵占了他们的退休金的。

In written statements ahead of the sentencing, more than 100 victims detailed how Madoff had wrecked their lives and in many cases squandered their pensions.

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在整个美国，法官将先前案例的书面判决作为先例来遵守。

In all of the United States, the written decisions of Judges in prior cases are followed as a precedent.

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