实施软销售的一种方法是提供信息，暗示广告商希望消费者得出的主要结论，但不明示结论本身。

One way to implement the soft-sell approach is to provide information that implies the main conclusions the advertiser wants the consumer to draw, but leave the conclusions themselves unstated.

youdao

2005年空气质量准则的主要结论。

Key findings in 2005 Air Quality Guidelines are as follows.

youdao

2005年空气质量准则的主要结论。

Key findings in 2005 Air Quality guidelines.

youdao

So the main lesson I want you to get from this is that not only did it matter that you need to put yourself in other people's shoes and think about what their payoffs are.

从中我们得出的主要结论是,不仅你要,站在别人的立场上,思考别人的收益是什么样的

耶鲁公开课 - 博弈论课程节选