拉瓦列说：“显然，我们主打的每个博客都得有很出彩的照片，但也得有独特的视角。”

"Every blog we feature has to have great pictures, obviously, but also a unique perspective," LaValle says.

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徐智明说：“我们主要选择畅销书以及值得一读的书籍，如果把当当和亚马逊比作书店行业中的沃尔玛，那么我们就好比是7 - 11，主打的是快速和便捷牌。”

"We mainly choose best-sellers and books which are worth reading," Xu said. "If Dangdang and Amazon are the Walmart of the book sector, we are more like 7-eleven-speed and convenience is our thing."

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广告主打的诉求每年都会改变，要不就是因为有新的企业加入竞争，要不就是上波主打诉求已经不再有效果。

Ad campaigns will change every year, either because a new company gets involved or because the last campaign has run out of steam.

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