在今年，我们也发现来自亚太地区酒店受访者的比例上升了，达到了14.8%(该比例在去年为12.3%)。
This year, we also saw more participation from hoteliers in the Asia-Pacific region (14.8% vs. 12.3% last year).
为达到像“顾问”一样的任务，他们需要了解酒店产品本身和它的文化背景(Freund 2002)。
To perform such a "consultancy" task, they are expected to be informed about the hospitality product itself as well as its cultural environment (Freund, 2002).
目标3：为达到统一的目标，使酒店遵循一个标准的方案。
Objective 3: All hotels follow a standardized method in order to achieve a uniform set of results.
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