剖析概念营销的内涵和它的特征，结合著名的潘石屹的“SOHO”之例，说明在房地产市场中如何进行概念营销的设计。

Through an analysis of the implication and character it ics this paper illustrates the design of conceptual marketing in real estate mar ket, with an example of Pan Shiyi s SOHO.

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由于出色的法律服务，天屹所在同行业历年度考核中均获得好评，也得到了众多客户的认可和信赖。

Because of the prominent legal services, the Talent law firm wins the praises from the annual provincial law firm evaluation over years and the trust and recognition from the clients.

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