围绕品牌个性，引入中外成功品牌个性塑造的实例，对塑造品牌个性的意义以及如何突出品牌个性、开发品牌个性问题进行了论证。
Focusing on the brand characteristic, with the examples of successful brand characteristic making, the article has a discussion on the significance of building and developing brand characteristic.
从形式上划分：包括内在表征和外部表征，其中外部表征又分为文字、符号、图形（表）和操作四种方式，并分别结合实例作出说明。
And according to forms, they can be divided into internal and external, which consists of characters, symbols, graphs and operations and each of them, is exemplified.
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