战略上，麦当劳通过接纳中国文化和传统表明自己是中国消费者的朋友，是欢乐和愿望的梦想所在。
Strategically, McDonald accepted by the Chinese culture and traditions shown itself to be a friend of Chinese consumers. is the joy and the desire to dream of the host.
作为一向强调“纯粹驾驶乐趣”的汽车制造商，“宝马之悦”既是宝马公司对其原有品牌战略的提升，也是一次对中国文化的致敬。
As an automobile manufacturer who have always emphasized on "Pure pleasure of driving", "Joy of BMW" is not only its original brand strategy promotion, but also a tribute to the Chinese culture.
如何应对这种挑战，已成为构建中国文化安全战略中必须思考和解决的一个重要课题。
How to answer such challenges has become an important issue that we must consider and solve when constructing Chinese cultural security.
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