诚信研究大多通过量表或自陈报告测量个体诚信的外显态度，鲜有诚信态度的内隐研究。
Integrity most studies through scale or from the individual credit report Chen measuring explicit attitude of honesty, rarely implicit attitude.
历史上，儒家诚信在人类的个体生活和社会生活中均有重要的价值，产生了深远的影响。
In history, Confucian thought of sincerity and faith produced great influence on the individual person and social life.
诚信是个体道德的基本规范，也是一切社会组织应该遵循的基本道德准则。
Credibility is the basic norms of individual morality, but also the basic moral norms all social organizations should follow.
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