只在给予部分资料如规格和材质的情况下，由参与者决定要创造的产品(一个有关气候改变的棋类游戏)，并且，每个人都要将问题写在卡片上，为产品起名，定商标及市场策略。

Given a few guidelines on size and materials, they decided what to create (a board game about climate change), wrote a deck of question CARDS, and came up with a name, logo, and marketing strategy.

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除了个人姓名以外，用中文、英文及其他语种为公司和品牌起名成了一项大买卖。考虑到名称的重要性，这也合理。

Apart from individual names, the business of corporate naming and branding in Chinese, English and other languages became a big business, and rightfully so, given its importance.

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