在公司内部，合理的薪酬设计可以激励公司高层不只为自己也为所有股东着想。
Within companies, the right compensation design can provide incentives for executives to think beyond their own time at the company and on behalf of all stakeholders.
它不只在公司希望分隔其定义时有用，而且当公司希望添加业界标准以进行内部使用时，它也很有用。
It is useful not only when companies want to keep their definitions separate, but also when companies want to add on to an industry standard for internal use.
像这样的公司不只是提供利基市场——他们还帮助创建利基市场。
Such companies did not just supply niche markets-they helped create them.
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