是指对其一产品或服务的需求水准已经降低，如果不及时采取有效的措施，需求水准将继续下降。在需求水准下降的情况下，经营商必须设法使需求复苏重振。
大量的固定雇员使得企业很难通过降低工资成本来迅速应对需求下降。
Large numbers of permanent employees make it difficult for organizations to respond quickly to downturns in demand by decreasing payroll costs.
因为供应过剩和需求下降，煤炭价格也很低，尤其是消耗了全球一半煤炭的中国的需求下降。
Coal prices also are low, owing to over-supply and the scaling-down of demand, especially from China, which burns half of the world's coal.
房价具有“粘性”，并且不会随需求的下降而下降，这一观点的出现会让房主们宽心不少。
The idea that house prices are "sticky" and do not fall as demand falls should be of great comfort to homeowners.
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