一般竞争战略是美国波特（MichaelEugenePorter,1947一)1980年在《竞争战略》一书中归纳的竞争战略，共有三种：差异化战略、成本领导战略和集中化战略。
企业的一般竞争战略有三种，即成本领先战略、产品差异战略及集聚战略。
The general competitive strategy of enterprise has 3 kinds: the strategy of cost lead, the strategy of product difference, gather strategy.
接着，我们从决定竞争本质的基本要素和基本竞争战略两个方面对竞争的一般理论进行了论述。
Then, we select two aspects that are basic factors determining competition essence and three basic competitive strategies to analyse the general competition theory.
本文应用战略管理研究的一般方法和基本分析模型，包括：SWOT分析法、波特模型、战略选择矩阵模型、企业竞争战略基本模型等。
Here are some normal models and methods of the research to analysis the inner and outside business of the company: SWOT analysis, Baud model, strategy choice matrix model, Competitive strategy model.
应用推荐