当越来越多的人开始追求一种文化、一种内涵的时候，“品牌时代”已经悄悄的走到了我们面前。
When more and more people begin to pursue one kind of cultural or intension, the brand time has already arrived quietly in front of us.
作为产品形态本身，不只向人传达它自身的功能价值，更传达的是一种内涵的精神，作为精神的载体出现在人的面前。
As for product form, it is the spiritual carrier, which not only conveys the functional value of itself, but also the connotative spirit.
特许经营产品不仅是一种简单的产品，它承载着许多内涵，是传递世博精神的载体。
The franchising product, carrying many connotations, is a carrier to convey the spirit of the Expo, not only a simple product.
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