虽然的确有一些公司是完完全全的弄虚作假，大部分涉嫌舞弊的公司都可能拥有一个真实的、有利可图的、有价值的生意。
While there may be a few complete frauds out there, many of these companies might have real, profitable businesses that have real value.
雷曼兄弟的肖特说，一个关键的不利因素是弄虚作假。
对弹出广告的定位能力(比如说，当一个用户搜索一个特定的关键字的时候有相应广告弹出)使得那些他们非常值钱，同时也使得弄虚作假有利可途。
The ability to aim such advertisements so that they pop up, for example, when a user searches for a particular word, is what makes them so valuable-and makes fraud so lucrative.
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