According to the analysis of sanitary field, company background and development condition in two aspects. It proposed the problems, including the policies of zero inventories, channel, and sales dissemination that Grohe has to be solved after entering Chinese marketing.
本文对高仪在中国的市场环境的分析,从两个方面着手,通过对所在洁具行业,公司背景及发展情况的分析,提出高仪公司进入中国市场后在营销市场上所面临的问题:不适合中国市场的零库存政策,渠道政策与营销传播政策。
参考来源 - 高仪公司在中国的营销战略·2,447,543篇论文数据,部分数据来源于NoteExpress
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