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When it first hit, it was a "zero-day attack, " in hacker parlance.
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Hackers infected banner ads run by marketing firms such as Germany's Falk Esolutions, causing users who visited certain Web sites displaying Falk ads to download a Trojan horse that steals credit card numbers by exploiting yet another undetected vulnerability in Microsoft's Internet Explorer (a zero-day attack, once again).
FORBES: Criminal Outbreak
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The holy grail is a Day Zero attack, preventing something which has never been seen before.
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