马来酸替加色罗是由诺华公司开发,商品名为泽马可(Zelmac),2001年7月在墨西哥首先获准上市,是治疗女性以便秘为显著症状的肠易激综合征(IBS)的药物。
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Bristol-Myers (its new Zelmac partner) is one candidate, with a market cap 20% more than Novartis'.
FORBES: Reviving Novartis
Sandoz chemists discovered Zelmac serendipitously in the late 1980s while looking for chemicals that might improve memory.
Novartis is also laying plans for a big TV campaign for Zelmac.
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