Mong-Koo Chung, the eldest living son of founder Ju-Yung Chung, took over as chairman in 1999 as the conglomerate began to split.

FORBES: Magazine Article

Chung Ju Yung, the veteran founder of Hyundai, South Korea's biggest conglomerate, arrived in Pyongyang on June 28th.

ECONOMIST: Korea��s family fortunes

Although officially retired, Hyundai's Chung Ju Yung still exerts strong influence on the group's affairs and few of his managers will challenge his authority.

ECONOMIST: South Korea