Naturally, the video shot around trading floors across the world making Kiely a mini-celebrity on YouTube and something of an embarrassment for Macquarie Bank, which is said to have sent him home pending an investigation, supposedly of improper use of company technology.

FORBES: The Banker, the Model, and the Campaign to Save Dave

Similarly, bloggers and people with smart phones and YouTube accounts turned their personal networks into mini documentaries and time capsules.

FORBES: Whose Media Is It, Anyway?