A very common mistake, especially early on, is to assume that your reader is the person who will be marking the report.

一个很常见的错误，尤其是在开始阶段，就是想当然地认为你的读者就是给报告打分的人。

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Your reader will appreciate it.

你的读者会欣赏这种态度。

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A "call to action" is a request to your reader, asking them to do something specific.

“号召”是指你对读者的一种要求，要求他们做一些特别的事情。

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And stimulus generalization is the topic of one of your articles in The Norton Reader, the one by Watson, John Watson, the famous behaviorist, who reported a bizarre experiment with a baby known as Little Albert.

刺激泛化是,《诺顿读本》中一篇文章的主题，作者为约翰·华生，著名的行为主义者，他记述了一项奇怪的实验,对象则是一名叫做小阿尔伯特的婴儿。

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When color is treated correctly, it can easily send many different messages with your reader.

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This is that one thing you want your reader to remember more than anything else.

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This has a lot to do with what is the frame of mind of your reader when they read.

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