Your morals and beliefs will play a major role in shaping your character.

你的道德观和价值观对塑造你的性格有很大作用。

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So, who are you without your morals?

所以，回到问题上，脱去道德的外壳，你是谁？

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Manage your morals.

管理你的道德。

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The more you stick to your morals and ethics and surround yourself with people who share similar beliefs, the happier you will be.

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Ms. MARY BETH SCHNEIDER (Resident, Marysville, Michigan): Oil prices, obviously, and just, you know, every day, your safety and your grocery bill, and things that affect you and your morals.

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When the customer is empowered with an emotion that speaks to the morals and values driving their basic desires, your message and brand become sticky.

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