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Offer your customers something better -or your competitor will.

为你的客户提供更好的服务——否则你的竞争对手就会抢先。

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You might be very proud of getting your operations back up in three weeks, but if your competitor does it in one, where will your customers go?

或许,你正为在三个星期内就让所有商业运作恢复正常而沾沾自喜,但是,如果你的竞争对手在一个星期内就做成功了,那么,你的客户会做何选择呢?

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Why? Because no matter how the other firm, your competitor, prices you might have an incentive to undercut them.

为什么,因为不管你对手怎么定价,你总有想削弱他们的动机

耶鲁公开课 - 博弈论课程节选

If you have a product and your competitor has a product and you put sugar in yours, people are going to like it better.

如果你和你的竞争对手同样生产一批食品,而你的加糖了,人们会更喜欢你的产品

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

Imagine if you could see the index of your product marketing vs. your competitor?

FORBES: Understanding the LinkedIn Talent Brand Index

That's even harder, because the better decision could be to go to your competitor.

FORBES: Magazine Article

Mom may also decide to go start her own business and become your competitor!

FORBES: 5 Things Working Moms Want Right Now