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Have an idea for how you'd like your advertising to appear on a particular site?

你是否对广告以何种形式出现在某特定网站已经有想法了？

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Make sure that the personality and image projected in your advertising ring true.

确保你的广告中所表达的个性和形象是真实的。

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But boy, if you think about your advertising landscape?

但同学们,想想你们看过的广告

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

You hear about credit unions a lot because they're in your neighborhood and they're advertising for small depositors, so they're in your face, but commercial banks are actually much more important.

你们常会听到信用合作社,因为它们就在你家附近,它们还面向小额储户打广告,所以比较显眼,但商业银行其实要重要得多

耶鲁公开课 - 金融市场课程节选

So, we should use that, but people in finance resist using that because it's a lower number and when you're advertising your return you want to make it look as big as possible.

所以我们应该用这个指标,但金融界反感使用几何平均,因为它比其他平均数都来得小,他们为自己的收益率做广告时,当然希望数字越大越好

耶鲁公开课 - 金融市场课程节选

Your advertising and PR agencies poured millions into hyping this creation just the way you hoped.

FORBES: 3 Ways To Get Back On Track If Your Marketing Isn't Working

Do you sink your advertising dollars into a positive campaign or get dirty with your ads?

CNN: Computer game lets you run a presidential campaign

The goal now is to engage your core customers with such depth that they become your advertising.

FORBES: By Tim McMullen