Group payment service WePay decided to take a look at how gift-giving works and found that what you give can be worth-in the mind of the recipient, that is-up to 18% less than its actual retail value.

在线支付集团WePay公司决定研究送礼物到底起了多大的作用，他们发现你所送礼物的价值——也就是说在接受者心中的价值，比礼物实际的价值低了18%。

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If you wish to define your events at a higher level and let the sender use it for different purposes, specifying a recipient list for every post attempt might be useful.

如果想在更高的级别上定义事件，并让发送者使用它实现不同的目的，为所有的投递尝试指定一个收件人列表将是非常有用的。

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With multimedia, you don 't have to be a passive recipient. You can control. You can interact. You can make it do what you want it to do.

对于多媒体，你不再是一个被动的观众，你可以控制，可以交互作用，可以让它按你的需要去做。

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What's fine for one sort of recipient to know about you may not be acceptable for another.

WSJ: The End of the Email Era

This form of gift can be more meaningful if you take the time to find a charity that the recipient likes to support.

FORBES: 6 Holiday Gifts That Make Financial Sense

You would think that a chimeric immune system would be more active, not less, and would therefore attack the recipient's other organs, since they look foreign to the transplanted immune cells.

ECONOMIST: Organ transplants