When you must criticize an idea, make clear that you are criticizing the idea, not the person who offered the idea.
如果必须批评一个想法，务必明确，批评的对象是想法而不是人。
So you've just got to keep going on going, even when folks are criticizing you, when you know you're doing it for other people.
所以你必须坚持下去，即使所有人都在批评你，只要你知道你是在为其他人服务，你就要坚持下去。
Avoid evaluating and criticizing when trying to generate ideas. If you are facilitating a meeting, prohibit criticism when the group is brainstorming.
当尝试去产生好的想法的时候，要避免评估和批判。如果你在推进一个会议，那么应该禁止在群组自由讨论时候进行批判。
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