"The yellow wrist band that I wear each day reminds me of all that I have been through, the people I have known and lost along the way, and that we have a long way to go in our collective fight against cancer, " she said.
The helmet he designed was an orange-and-yellow number featuring Eddie, the angry-looking skeleton mascot of metal band Iron Maiden, in racing goggles.
Guitar band Coldplay could also find success in the US. Their UK hit Yellow has been adopted as a theme by the ABC TV network, giving them huge exposure.