Expounded the detailed target and the strategy of market development of the tourism of Ping Yao county;

阐述了平遥旅游业的市场细分目标和市场开发策略；

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Ping Yao is an exceptionally well-preserved example of a traditional Han Chinese city, founded in the 14th century.

平遥古城建于14世纪，是现今保存完整的汉民族城市的杰出范例。

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Studied the distribution law of time and space of the tourism market, the character of market behaviour and the character of tourism demand of Ping Yao county;

研究了平遥旅游市场的时空分布规律、市场行为特征、旅游需求特征；

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