This company has a strong corporate culture, which is wholly due to its founder, Xiang Bing Wei.

该公司有着浓厚的企业文化，这完全归功于它的创立者向炳伟。

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The aim of the program was "to impart a unique, global perspective to the participating CEOs and help Chinese entrepreneurs develop a keen sense of insight into a diverse multicultural, political and economic environment, " according to Cheung Kong's dean, Xiang Bing.

CNN: Educating Asia's business leaders